My work primarily centers on creating content used for digital marketing through email and website landing pages. AAA has multiple lines of business and part of my job is to work with copywriters to market these lines effectively while adhering to the overall AAA brand. In addition to my creative responsibilities I also provide front-end coding, This includes page designs efficiently executed using the Bootstrap framework and the coding and testing of the responsive emails and newsletter that AAA currently has in market.
Created and developed web products from award-winning print media. Took a static department website and developed a company-wide marketing site. Produced visually compelling travel micro sites and landing pages for AAA.com/Travel. Partner clients included Disney, Holland America, Carnival, Universal, Busch Gardens, Sea World, LegoLand, Hertz, Best Western, international tour companies and more. Internal clients included Insurance, Membership, Magazine and Travel.
Created collateral (brochures, catalogs, postcards, flyers, ads) for AAA Travel and their partner companies. Became instrumental in repurposing print ads and video media to the web. Created and executed email blast pages that were sent to all of the reps and offices in the Southeast. Spec’d, budgeted, installed and configured an Apple server and OS X workstations for the creative group. I was the internal source for troubleshooting Apple hardware and software problems. Led the development of the Marketing to Go!, an internal marketing website for collateral templates, ideas and information. Responsible for the yearly budget for hardware and software.
University of Florida, Gainesville, FL – Bachelors in Fine Arts 1997
Courses in JavaScript, HTML and CSS